HubSpot is one of the most successful marketing automation tools available today. More than 50,000 companies use HubSpot’s software, and its strategy to build a platform on which other software companies will build additional tools and add additional value is firing on all cylinders.
Today, over 200 software companies are part of its Connect Program, and they all easily integrate with HubSpot.
But with that many options, how do marketers and HubSpot customers know which tools they should consider? And what should they do with those tools after they’ve purchased them?
Remember, the goal is to drive leads, turn those leads into sales opportunities and eventually new customers, and accomplish that in the shortest time period possible.
Making heads or tails from those more than 200 software companies can be tricky. That’s why we’re helping by listing the top 10 software tools that seamlessly integrate with HubSpot.
Our Selection Methodology
MAXG is a wholly owned subsidiary company of Square 2, so at MAXG we benefit from the experiences the Square 2 team has had serving over 700 clients in the past 16 years. Square 2 has been a HubSpot partner for over 10 years and has had a technology practice for the past five years.
Working with HubSpot and its partner software companies has been part of the DNA at Square 2 for a long time.
The tools recommended here have all been installed, used or recommended to clients by Square 2’s technology practice. In order to be on the list here, these tools need to have produced positive results for either Square 2 or its clients.
All of this experience has helped us evaluate and recommend the tools in this article.
Drift helps prospects and customers engage with your team directly from your website, skipping the form, skipping email and connecting people who want help with people who can help to create a remarkable experience.
The results are increased sales opportunities and more leads generated from website visitors. We’ve seen clients with decent website traffic that were realizing a low number of leads each month jump up to upward of 20 to 30 new meetings booked directly from the Drift chat tool.
Drift easily integrates with HubSpot, and it’s simple to customize and train sales on. It does a wonderful job of upgrading the visitor experience in days, not weeks or months.
Email deliverability is a huge challenge for digital marketers. The most important factor in deliverability is engagement, and simply tweaking subject lines and days of the week isn’t enough.
Seventh Sense analyzes your email data in HubSpot and figures out the best time to send your emails based on each subscriber’s actual open and click behaviors.
If you have a CEO who checks her email on Saturday at 7 a.m. and typically engages with emails at that time, that’s when Seventh Sense will schedule her email to send.
No more blast emails on Tuesdays at 10 a.m. or 2 p.m., when everyone and their brother are also emailing your prospects.
It’s different than many tools in that it doesn’t just make work easier, it makes work better.
If data is your thing, then Databox might be your new best integration tool for HubSpot. While HubSpot has a ton of analytics, dashboards and reports built in, Databox allows you to build your own data boards, dashboards and scorecards.
Databox easily pulls data from HubSpot, but it also pulls data from other sources and allows you to cross-match and compare data from HubSpot as well as other systems. The result is a complete picture of program performance from marketing to sales and all the way through customer service.
Databox is easy to connect, easy to configure and easy to use. If “what gets measured gets done” is your mantra, we highly recommend Databox as a top 10 integration tool for HubSpot.
Today, educational events are a big part of most marketers’ plans. Live events and web events work wonders for middle-of-the-buyer-journey offers. People who are aware of your company and considering your products or services are happy to take advantage of educational opportunities.
Eventbrite makes using events easy, and its quick and clean integration with HubSpot makes it an obvious choice for our list. Set up events, drive attendance, manage that attendance, remind attendees and follow up with attendees after your event is over. It’s a complete event management system for marketers.
Perhaps more importantly, its integration with HubSpot allows you to track new leads who attended events, nurture those leads and attribute revenue to your events for closed-loop reporting and revenue attribution.
TrenDemon is a content marketing optimization tool that allows you to attribute faster, promote smarter and write faster. With content marketing taking up so much time and even more budget, the better you can be at producing content that generates results, the better your program is going to perform and the more leads you’ll be generating.
TrenDemon tracks how people actually convert on your website and examines what pages they visit to drive conversion. It then automates the presentation of content to web visitors based on what is most likely to get them to take the next step based on that data.
This is especially important when you look at understanding each prospect’s buyer journey and serving up content that is in context and at the right stage of their individual buyer journey. The more personal their experience, the more likely they’ll be to buy.
Everything is happening in real time today, and feedback from prospects and customers is more important than ever before. A ton of survey tools are available, but SurveyMonkey and its integration with HubSpot make getting these insights easy.
Using surveys as a tactic in your marketing execution allows you to directly engage with prospects to make a personal connection and to customize your ongoing communication and conversations with them. It also allows you to share results with clients as a content offer to drive conversions, leads and sales opportunities.
By having a survey tool that integrates easily with HubSpot, you can move all of the individual respondent’s survey data into your CRM and connect it with contact records, which sales can then use to continue a very personal conversation and sales process.
The result is shorter sales cycles and higher close rates, which everyone is looking for.
Websites produce a ton of data that marketers are poring over daily (or at least they should be). But most of that data is action-oriented, like click data, bounce rate, time on site and conversion rates.
Other data and additional insights are buried in your site right now. This data has nothing to do with clicks and everything to do with visitors’ experiences on your site.
Lucky Orange gives you heatmaps on your website pages that clearly show what your visitors are reading and how they are interacting with your site. You get recordings of each visitor’s experience and can clearly see how far they are getting into your pages.
The integration with HubSpot allows you to connect visitor user experience data with actual contact information to see the complete buyer journey from initial click to close.
Everyone is looking for attribution data, the data that tells us where a new lead came from. What marketing tactic kicked them into action and moved them into your ecosystem?
But attribution is not easy, and today it’s almost always multi-touch and omnichannel. This means your prospects are being influenced by a number of marketing touches.
One of the most often missed is connecting call-in leads and opportunities to the marketing that drives the call. People still call companies, and depending on your industry, people actually may prefer to call.
That’s why we like this integration between HubSpot and CallRail. CallRail allows you to match the phone number from the call with the contact info in HubSpot and attribute the lead to the contact record plus the other marketing touches that might have contributed to the call. Now you have a full picture of which marketing drove the call.
SnapApp helps you create interactive quizzes, surveys, infographics and videos that allow you to drive more conversions when compared to traditional static and read-only content. SnapApp’s integration with HubSpot makes it just as easy to get performance data from its content as from traditional content.
Since content is king and everyone has static content on their sites, creating interactive content enhances the visitor experience, drives up conversion rates and helps you generate more leads. Some clients have even seen an increase in lead quality due to the engagement factor associated with the SnapApp tool.
Finally, we have MAXG. How could we leave MAXG out of this conversation? Maybe this is self-promotional, but we’re all marketers here and it fits the list of requirements. Setting up and connecting MAXG to your HubSpot data takes 10 seconds at the most.
Once connected, MAXG analyzes all of your marketing performance data and provides you with insights and recommendations on how to improve your performance. It looks at more aspects of your program than any human could look at.
MAXG is going to keep a constant watch over your blog, website pages, landing pages, email marketing campaigns, data quality, CTA buttons and more. On a daily basis, MAXG provides specific recommendations on how to improve performance and generate more leads. You simply follow its direction, and your results will be up and to the right.